At Inspira, we want to be your “go to” B2B communications partner. We understand the marketing power of regularly delivered newsletters. The informational newsletter, done right and targeting the right audience, offers your business multiple ways to improve your sales results.
Here are 5 great reasons to publish a periodic newsletter:
1. Increase Your Business Authority
A high quality newsletter, distributed on a regular basis, will identify you as an expert within your market segment and define your business as an industry leader. Newsletters are a great branding strategy that solidify your company’s name and services to an audience that is already interested in what you have to offer.
2. Communicate Your Unique Message
Every business has special skills, service or products that differentiate it from the competition. The challenge is to tell your potential and established customers just what makes you different from the rest. The right visual aids alongside short but informative descriptions of what your company offers the marketplace is an excellent marketing strategy for any type of business. Inspira has helped scores of companies, across a wide range of markets, to create relevant and useful information that is structured for maximum effect.
3. As a Source of Industry News
Many of your clients and customers probably find it difficult to keep up with developments within their business segments. With a concisely targeted newsletter, you can become a dependable and trusted source of information about trends, problems and opportunities within their spheres of interest.
4. Increase Traffic To Your Website
Our blog writers can save you time and money by taking the chore of maintaining a fresh and interesting blog related to your business. At Inspira we will integrate important keywords into the body of each article that are designed and engineered to guide current and potential customers to your website and keep them coming back.
5. Increase Revenue
In the digital age, information equates to value. Your market will appreciate a well-constructed and informative newsletter and the result is what we are all after – more sales and higher revenues from new and returning customers. Working with our experienced communications consultants, you will enjoy the benefits of their experience. We will discuss and understand your brand, your business goals and help define a communication strategy that will take into account the competitive advantage your particular product or service provides.
We take the chore of researching and writing fresh material off of your busy plate and let you focus on the parts of the business that you are best at. Writing, integrating meaningful visual aids, and titling each article are all taken care of by the Inspira team. Additionally, the content we develop can be used for social media campaigns such as Facebook. Over time, our content will develop into a rich library of useful information that can be cataloged for future reference or reuse.