Frequently Asked Questions

We know you have many questions about digital marketing. Our FAQ can help answer any questions you may still have about the services we offer.


SEO, or Search Engine Optimization is everything done, on-site and off-site, to ensure your website gets found on the Internet and to make sure that the incoming traffic converts to sales & business.

It is now estimated that approximately 80%-90% of customers will check online reviews before making a purchase. Search Engine Optimization gives your company a better chance of being seen by potential customers. According to Forbes, almost 60% of small businesses are now investing in some form of online marketing. So the odds are that your competitors are using SEO.

We strongly advise against starting and stopping Search Engine Optimization. SEO is not a sprint, it is a marathon, and results take time to develop and its through continual efforts that those results keep up. By stopping, you will lose results that someone else, such as your competition, will take advantage of and rise above you, and get in front of your customers.

Depending on your customized marketing plan, it can take 2-3 months to start seeing significant rankings. These timelines can vary depending on your type of business, campaign goals and much more. The marketing professional at Inspira Digital will provide you a true timeline for when you can expect results prior to beginning a campaign.

PPC (or Pay-Per-Click) is a model of digital marketing where the advertiser pays a fee every time one of their ads are clicked. PPC is an effective way to bring people to your website and can be very profitable is managed correctly..

Perhaps the most popular PPC system in the world, Adwords allows businesses to create ads that will show on Google’s search engine results and other related properties. Google Adwords is a PPC platform where users bid on keywords and pay each time a user clicks on their ad.

Once we have performed thorough Keyword Research to identify your most profitable keywords we will make daily adjustments to your campaign. These changes include (but are not limited to) adding additional keywords, exclusing negative keywords that won’t convert, refine landing pages, ad schedule and demographic targeting.

When you are considering building a website for your company we know that you are presented with many different options. There are many web design companies, website builders like Wix and the friend of the family that is good with computers. For some people, the last two options may be a choice but only an experienced web designer can create a product that will attract visitors and convert them into customers.

Yes, yes and yes again! Approximately 60% of traffic on search engines is from mobile devices like phone and tablets. If your website is not mobile friendly, you are turning away many potential customers. The experts at Inspira Digital can create a brand new website that is mobile friendly or convert them into customers.

Every project is different so there is no set timeline. However, we try to get new sites launched somewhere between one and two months. Your account manager will give you a detailed timeline before we begin any work.

Yes. Social media has many different applications and can work for every company. Social media gives businesses the ability to connect directly with the customers like no other advertising outlet. Sometimes businesses don’t have the time or skills to effectively manage their social media efforts. The experts at Inspira Digital can handle all of your social media needs.

It is better to let the professional handle it. You and your staff are experts at what you do and we are the experts of digital marketing. The primary benefit of using a digital marketing agency is experience and resources. A digital marketing agency like Inspira has access to knowledge and resources that you may not. Call us for a free evaluation.

Yes. We are certified Google and Bing Partners! Inspira Digital has been recognized as a leader in Digital Marketing.