About Social Media
Since few years, Social Media Networks play a key role on Internet. Social networks allow businesses to easily broadcast their messages which are quickly shared. For e-commerce businesses, social networks are an additional channel to increase their sales and are becoming more and more important. Most famous and used social networks are Facebook, YouTube, Twitter, Instagram, LinkedIn, Google+ et Pinterest. Inspira Digital Marketing help you to develop your social media presence and to manage your advertising campaigns on Facebook and Instagram
Why Social Media?
Social Media Marketing are today an inescapable part of your online communication.
What to publish on social networks?
We read 25% more slowly on a screen than in a magazine. Also, only 16% of readers on Internet actually fully read article content. The rest is limited to quickly sweep pages with our eyes. Therefore, the content that should be dedicated to social networks should be:
Content must be short and concise. Simple text messages to encourage web users to know more about your products or services
Users are flooded of publications, it is then important to be distinguished in the best possible manner to publish qualitative content which will draw user attention.
It is now necessary to offer a tailored content which will fit with each user. Web user like to interact, create and give his feedback.
Each social networks is different: its format, purpose, community, etc. For instance, we don't publish the same content on Twitter than on Facebook.
- Facebook Ads
- Dynamics Ads
- Other Social Ads
More than 700 million people connect to Facebook each day from their mobile devices. Inspira creates targeted Advertising campaigns which will be shown in the "News Feed" to reach different audiences and reach your commercial goals. By this way, uses are more keen to see your adverts and buy your products or use your services. We can also generate leads for your business at a reasonable cost.
Thanks to Dynamic Product Ads, the famous social Facebook network offer even more visibility to your products and services. This new service allows to reach users who already visited your website or your app but also to target them according their interests, demographics and location. Obviously, Ads promoting out-of-stock products are automatically put in stand by. Dynamics Ads are displayed on mobile devices and laptop.
Twitter Ads - LinkedIn Ads - Instagram Ads
These social networks have become very important since the past years. Whether used for people addict to news and information or those who want to connect with their professional contacts, these social networks should also be considered according to your digital strategy and your goals. We can sponsor your Twitter account and develop your number of followers or we can advertise your business to a targeted audience of professional according to their jobs, experiences, etc.