Your business website is the face of your brand in the online market. People see your website first when they look it up on Google, given that they see your site at all.
If your site is poorly designed, your rankings on search engines will rapidly drop due to the poor user experience that they have to go through. Clunky designs, dysfunctional features, and unresponsiveness are some of the most common symptoms of websites that overlook the importance of SEO.
For this reason, you always have to make SEO-friendliness paramount when designing a website. When your site has a high ranking on Google, it will drive organic traffic, site authority, conversions, and sales.
It’s fair to say that this is everything you could hope for from your marketing investments.
With that said, here are four web design elements that will have a positive effect on your SEO strategy:
1. Responsive Design
Nowadays, people expect quick results and instant gratification. If each of your web pages take a minimum of five seconds to load, your users are going to become frustrated very quickly.
Imagine if you had to wait five seconds every time you browsed the catalog on Amazon.
Responsiveness really is a big deal, isn’t it? If users click off your site without taking any action, the Google algorithm will take notice of this and penalize your site for it. You have to always optimize your website to ensure that everything functions correctly and quickly for as smooth a browsing experience as possible.
Also, more and more people are browsing on their smartphones nowadays. To help save time with your web design and maintenance processes, we recommend that you use a responsive web design.
What this means is that any changes you make to your original site will be adjusted automatically to fit any digital device, big or small. It can save you a lot of time by not having to implement the update and tweak it to fit with every single device and OS.
2. No Spamming
Google knows the difference between organic repeated links and keyword placements and spam. They may seem very similar when you look at it at first glance from a pattern perspective, but there are clear distinctions that differentiate one from the other.
The algorithm takes everything into consideration, from the fitness of the keywords in the context and the frequency of the keywords to the appropriateness of the title tags. You need to make sure that you understand how Google crawling mechanism works so that you can design a site that assists with the crawling.
A reputable and trustworthy site has nothing to hide, and they will lay everything bare for Google to see. You have to find a fair balance of SEO-friendliness and what spam to avoid getting flagged as the latter by the algorithm.
3. User Experience Comes FIrst
Google is driven by users, which is why the search engine makes it their mission to cater to the users as much as possible. If people don’t like something, they don’t have to send an email to Google as it will show up in their online behaviors.
A high bounce rate, low retention time, and limited inbound and outbound traffic are indicative of user dissatisfaction. You have to make sure you understand how to appeal to both the users and the algorithm alike.
These two elements go hand in hand with one another; you can’t expect your website to do well if you don’t tend to the users’ needs.
4. Consistency is Key
SEO is not a one-and-done deal; instead, it’s a long and grueling process that requires a lot of patience and understanding before you see desirable results.
The market is always shifting, and you need to make sure that you keep up with the times. You have to constantly be making adjustments to your content marketing strategy and planning for the future. Think about who your current target groups are, what they want, what your site offers, and what future trends that you have to account for in your SEO strategy.
Having the answers to these questions will help you to be prepared for any changes in the future without the fear of falling behind your competitors.
Final Thoughts Regarding Web Design
Your site is an extension of your brand idea. It’s the thing that can either build a positive first impression or break it entirely. You have to make sure that both the front-end and back-end of your site is optimized.
Your website should be easy to use and understand, as that will ensure that the users have a better experience with your site. As we mentioned, SEO is driven by the users, not search engines per SE.
You have to understand who your content is for so that you can focus on the keywords that will yield the best results.