On-page optimization is one of the fundamental factors involved in ranking a piece of content. Google, along with the other search engines, want to see that a page is relevant, authoritative, and engaging for each individual search query. Many of the factors involved in on-page optimization are done at the site level, set up when the website was first created. Each new blog post must also be optimized, though, giving it the best chance of achieving a prime ranking.
There a various tools that have been developed to make optimization a simple process. Some tools analyze a website, looking at all the factors Google will be considering. Other tools analyze a piece of content, ensuring it has a good chance of ranking for a defined keyword. So what are the best tools for testing a page has been optimized well?
Screaming Frog SEO Spider
The Screaming Frog SEO Spider crawls your site, providing detailed analysis of the factors that influence rankings. You can quickly see if your titles and meta data are optimized effectively, helping to remove duplicate tags. The tool can also be used to discover broken links that can negatively impact SEO.
Moz Pro offer a suite of tools to improve all aspects of SEO. Within the options is a page optimization tool that provides a score for each analyzed page. If the page requires further work, Moz Pro provides content suggestions based on a chosen keyword.
Google PageSpeed Insights
The time it takes for a page to load is a crucial factor in search rankings. A page might have many positives for visitors, but a slow loading site will still be considered to offer a poor user experience. The Google PageSpeed Insights tool will analyze both the desktop and mobile versions of a page, offering a score and some suggested improvements.
Ahrefs Site Audit
Ahrefs is the main tool used by many in the SEO field. Within the suite of tools is the site audit feature, aimed at monitoring the SEO health of a site. The tool will crawl the entire site and identify a variety of factors that influence rankings. You can analyze the quality of content, find technical SEO issues, study the performance of the site, and much more.
Clearscope is a tool designed to improve results gained from your content. The tool analyzes competing results for particular keywords and topics, providing useful suggestions to improve the content. You can find out the typical length of articles, their readability, and keyword density, enabling you to adjust content to meet searchers needs.
Open SEO Stats
Open SEO Stats is a Chrome extension, providing SEO information within your browser. It is possible to analyze both individual pages and entire sites, uncovering loading speed, site building information, meta data, and more. The tool will be commonly used to analyze competitors, but it can also be used for your own site.
WordPress users should install Yoast SEO, with both a free and premium option available. The plugin assists with site architecture and the technical side of SEO. It also looks at the content on each individual page, analyzing title and snippet information, readability, and effectiveness of your target keyword usage.
While you can try to optimize your site in great detail, sometimes you just want to ensure the main elements are set up correctly. Using an optimization tool will allow you to analyze quickly, ensuring no obvious mistakes have been made. Blog posts are naturally written for readers, so a tool can also make sure you have done enough to satisfy Google. No tools are perfect, particularly as there isn't a guaranteed system for ranking in the search engines. However, with the amount of competition for most serious keyword terms, any opportunity to streamline the SEO process should be taken.