International Education ·Bangkok, Thailand
How Raintree International School climbed frompage 3 to position #1on Google
Parents searching for an international school in Bangkok simply weren't finding Raintree — its most valuable pages sat on pages 3 and 4, invisible to families ready to enquire. The brief was direct: win the commercial keywords that fill open days and drive admissions.
#133
×2.8+180%
organic enquiries / monthThe outcome in numbers
A measured climb, not a lucky spike
30+
Average positions climbed
from page 3–4 to the top
11
Commercial keywords at #1
on Google search results
+214%
Organic search traffic
across the partnership to date
8mo
To first page-one rankings
and the gains kept compounding
Turn search into admissions
01
Customer
A Bangkok international school built on the former Apple Tree Kindergarten, now teaching a British curriculum from early years through secondary.
02
Challenge
After the rebrand, high-intent admissions pages still sat on Google pages 3–4, invisible to families searching for a school.
03
Solution
Carry the search equity through the rebrand, then win the commercial keywords with technical work, admissions content and digital PR.
Result
Page-one — and #1 — rankings on the terms that matter, and 2.8× the organic admissions enquiries.
The challenge
A bigger school, stranded on page three
Inspira’s work with the school began years earlier, with Apple Tree Kindergarten — a well-regarded early-years brand in Bangkok. When Raintree International School acquired and rebranded it, the ambition grew overnight: from a kindergarten into a full international school teaching a British curriculum from early years through secondary.
So did the competition. Raintree now had to win the keywords serious admissions families actually search — “international school Bangkok,” curriculum and year-group terms, fee and location queries — against established schools with years of domain authority. Its most valuable pages were nowhere near them, sitting on Google’s third and fourth pages.
The rebrand had left technical and content debt behind, too: a dated site, slow mobile performance, and admissions pages that gave Google little reason to rank them. The brief was to carry hard-won search equity through the transition — and put Raintree in front of families at the exact moment they were choosing a school.
The approach
The system behind the climb
No single tactic moved Raintree to the top — a sequence of phases did, each building on the last.
01
Technical foundation
A 200-point audit cleared the crawl, indexation and Core Web Vitals issues holding the whole domain back, and rebuilt the site architecture around how parents actually search.
02
Keyword & intent mapping
We mapped every commercial term — curriculum, year groups, fees, location — to a single best-fit page, then matched the content to the intent behind each search.
03
Content built for admissions
New admissions and curriculum pages were written to answer real parent questions and lead naturally to an enquiry, replacing thin pages that ranked for nothing.
04
Authority & digital PR
A focused digital-PR and local-citation push earned the links and signals that pushed Raintree past long-standing competitors on its money keywords.
The results
From page three to the top — and the enquiries followed
international school Bangkok#1
international kindergarten Bangkok#1
Clicks and impressions over the partnership — Google Search Console, Web search.
Avg. position, priority keywords
341.8
Keywords on page one
224
Organic enquiries / month
925
11 keywords at #1
Raintree now owns the top spot for the commercial terms parents actually search — from "international school Bangkok" to curriculum- and year-specific queries.
+214% organic traffic
With the right pages ranking, far more qualified families reach the admissions journey instead of a competitor's.
2.8× admissions enquiries
More visibility on high-intent terms turned into a fuller open-day calendar and a measurable lift in enrolment enquiries.
For the first time, parents are finding us on Google before anyone else — and the enquiries coming through are better qualified. Our open days are full.
Head of Admissions, Raintree International School
What we delivered
The work behind the numbers
Across a partnership now in its third year, the programme has spanned:
- 200-point technical audit
- Site architecture rebuild
- Admissions landing pages
- Bangkok local SEO
- Curriculum content hub
- Digital PR & link building
Let’s talk
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