Google rolls out its search algorithm updates around 700 times/year. Some changes are minor and have a slight effect on your position in SERPs. While there are some major updates that cannot come unnoticed.
Let’s remind several of them:
Google Panda, introduced on 24 February 2011, was created to reveal and punish websites for thin and spammy content. Thanks to Panda, content gained more importance and became more quality since that time. For this reason, you need to take care of your readers and provide useful material for them. Not for Google’s crawlers.
Google RankBrain, unannounced update that was noticed on 26 October 2015 or earlier, owns the features of artificial intelligence. You will end up with punishment for weak user experience and keyword stuffed content. The solution on how to avoid the anger of this algorithm is unclear. And the only thing we know is that you should act naturally and not overoptimize your page. RankBrain is way too smart for that!
Google Penguin, launched on 24 April 2012, became an integral part of the real-time Google’s algorithm. Penguin focuses mostly on the backlinks and how they have been acquired. This algorithm changed the rules of link building forever.
From now, if you want to rank high, make your backlink profile look natural to Google. The ground rule is keeping away from any manipulation with your backlinks.
Stop guessing on how to please Penguin and other Google’s clever algorithms, use SEO Cost Calculator to reveal how many backlinks your website lacks, and SEO Expert Tool will let you get them with a moderate and gradual speed.