Your website is the face of your business. It is the first point of contact for potential customers and one of the most significant components that help build the image of your brand. It shows that you have made a professional attempt at communicating with your customers. With a user-friendly and professional design, it is easy for a website to grab the customer’s attention and make a positive impact.
There are multiple components to effective web design. This includes the layout of the pages, the graphics, the search engine optimization, and even the conversion rate optimization. Even though a website is one of the many components of an effective digital marketing effort, it is also one of the most significant. Read on to find out why!
The Primary Elements of Great Web Design
With careful planning, a properly designed website can give your digital marketing efforts a significant boost. A well-executed website should be at the heart of any business.
Here are the various components of great web design:
Your website will make the first impression on the visitors. The look of your website should be familiar so that people can instantly relate to marketing commercials, product sheets, and more. Your branding should be consistent across all fronts.
This is because it acts as the identity of your business, and should provide your customers with an idea about what your business is all about. The components of branding include your logo, your color palette, your typefaces, your types of images, and your overall messaging. It’s important to establish all of this beforehand so that you can be consistent.
An excellent user experience (UX)
A website should not be overly flamboyant. Business websites should look professional. The content should be well-optimized to favor loading times. Moreover, the navigation should be implemented in a way so that the visitors can easily find what they are looking for.
This means making a website that is familiar and does not have a steep learning curve. The design should be unique, allowing you to stand out from your competitors, but should not be so different that it frustrates your visitors.
Search Engine Optimization and content planning
One of the important reasons why businesses build websites is to be known globally. For that, an online presence is very important. For a website to be discoverable online, however, the website should have proper content planning and should be optimized for search engines.
You should not have plagiarized content on your website. Fresh and updated content is also crucial for an improved ranking.
Landing pages are important when you have pay-per-click advertising. The click from the ad should provide the visitor with direct actions that the user can take. However, if the visuals of the ad do not look consistent, it can disconnect the visitor and result in a bounce.
Conversion rate optimization
Your conversion rate indicates the number of people visiting your website or subscribing to your emails. In short, it shows the number of people who actually take the necessary actions to make a purchase. Effective web design can allow website visitors to turn into actual customers more easily.
Good web design takes into account the user experience from the start to finish. Well-planned web design considers all the components of your digital marketing efforts that tie them together. It improves the user experience, gets you new users, and makes older users come back over and over again.