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What is Local SEO?

Simply put, local SEO is about optimizing your website to rank better on search engines for a local audience. It’s a means through which businesses promote their products and services to prospects and customers within their country or region of residence.

STOP MISSING POTENTIAL CLIENTS

Attract local targeted consumers thanks to SEO

If you run a local business and are targeting an audience located in the same geographical area as you are, carrying out local SEO on your website ensures that your business becomes and stays visible to this local audience.

A lot of consumers rely on the internet to locate and evaluate local goods and services. This means that if you have not optimized your business website for local SEO, you may be leaving majority of your potential customers for your competitors to profit from. But I’m sure you cannot afford to miss out on any opportunity of attracting more local buyers to your business.

So, why does your website need local SEO? It’s simply because local SEO is critical if you want your business to attract as many local target consumers as possible and stay relevant.

How is Local SEO Done?



Now, how can you carry out local SEO on your website?
Here are the three main steps to follow.

1. Leverage Google My Business

It’s no secret that Google prefers to share only content it can verify and support. Google My Business, which is currently the cornerstone of local search, is a tool Google has developed to enable businesses like yours meet their expectations. This means that provided Google can verify your business is genuine, you will be rewarded with that special sidebar space on Google’s local SERPs (search engine results pages).


  • Create and verify a Google My Business page
  • Make use of Google Posts within your account
  • Encourage customers to post reviews about your business online, and
  • Start responding to these reviews transparently, specifying the product/service in question, your city/state, and your company name

2. Keep Your Website Updated

Keeping your website updated is an effective way of performing local SEO, and here, in a nutshell, is how you can do so:

  • Optimize URLs, title tags, headers, meta description and content by including high value keywords in them.
  • Create local content; focus on providing local or industry news and other educational content aimed at attracting a local audience.
  • Improve your internal linking structure to ensure better site navigation, information hierarchy and page authority.
  • Create and add location pages to your website if your business has more than one physical location.
  • Make your website mobile-friendly as many people will be accessing it on a mobile device.

3. Don’t Forget NAP Consistency, Online Directories and Inbound Links

It’s important to set up your Name, Address and Phone (NAP) so that people can easily find your business through search engines. Your NAP should be added as crawlable HTML text in the header or footer of your site.

Your online directories and citations should be optimized and consistent across the four map data aggregators for U.S. companies, and discrepancies such as abbreviations, misspellings, etc. should be avoided.

Inbound links with relevance and authority help to boost your local SEO because they indicate to Google that your business is legitimate and relevant. You can get them through guest blog posting, sponsorships/partnerships, and scholarships.

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Stop missing business opportunity.

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