Keyword research, meta descriptions and user intent seem to be the main focus of those practicing SEO. Fortunately for smaller websites, backlinks are becoming less relevant over on-page optimization. In this article, we will discuss a few optimization tips you probably are not taking advantage of when creating content.
Discretely Pack the Target Keyword in the Title
Titles are one of the biggest indicators of keyword relevance for Google bots. You must always use the specific keyword that you are targeting somewhere within it.
Unfortunately, Google likes to knock back pages that try too hard to optimize the title. Therefore, you should avoid exclusively using the keyword as the title.
Instead of creating titles like "best sports fishing tours," use something like "a list of the best sports fishing tours in Florida."
Not only will creating such titles narrow down the relevance, but it will also show Google that you are not trying to game the system by keyword stuffing.
Don't Be Afraid to Link out to Bigger Websites
Google bots want to see you using source links to back up claims or statistics made in your posts. Of course, you probably have some reservations about leading your viewers to higher-authority businesses. It is up to you to find the right sites to use as a reference while avoiding potential competition.
Ideally, you will want to put the highest authority link in the first paragraph to immediately show Google bots you are referencing an authoritative source. Embedding your own internal links should be done in the second paragraph and in the body of the article.
Embed a Relevant YouTube Video
Embedding a YouTube video with a relevant keyword in the title is a great way to improve relevance with Google's crawler. Logically speaking, Google likes it when you link out to one of their other products (like YouTube) so that they receive the benefit of extra ad revenue.
While creating your own YouTube video would be best, this method still works when linking to other creators' videos. For optimum lead generation, you should avoid leading users away from your brand have kept it within your own YouTube channel.
Embed an Infographic
By nature, we humans are visual learners. With infographics, you may lay out statistics or results in a manner that is quickly understood and appreciated by those that don't want to read through paragraphs of information. Google also happens to be looking for unique images that are related to the content.
Designing an infographic takes a certain amount of skill, but it is relatively inexpensive to outsource. Using a gig website like Fiverr, you may transform your set of information or statistics and have it made into a beautiful image for well under $50 (depending on its complexity).
As an added way to build backlinks, you may take the results of another blogger covering a similar topic and build an infographic for them. Embed this image within your post and reach out to the blogger in question, asking them if they will link back to their infographic. If they accept, you will have a high-authority and relevant link to influence your SERP rank.
Implementing these elements within your content strategy may just be sufficient to get your blog posts on the front page of Google. While keeping these tricks in mind, it is important to still focus on satisfying the user's intent, creating an amazing website design and writing engaging articles. Also be sure to obtain high-quality backlinks through outreach with other influencers in the industry.
Inspira Digital Agency is a Web Design & SEO Agency in Bangkok. Get in touch today to see how we can help.