SEO Challenges 2019

Search engine optimization (SEO) has become a tool that every business owner should know about. However, it is not as easy as some people might think. You have to constantly keep up with the constant change of Google algorithms among other factors.

On top of that, you have to keep pace with new optimization techniques and strategies to stay on top of your SEO rankings. This article will tell you about all the things that you should be aware of in order to deal with all your SEO struggles effectively.

The Implementation of Canonical Tags

To eliminate the issue of duplicate content appearing on multiple URLs, you can implement canonical tags to define which one of your pages Google is supposed to recognize as the original. Make sense? Let’s put it simply.

Canonical tags will help prioritize the pages on your site so that Google will know which one of your pages with similar content is the main one. A self-referring canonical can be useful to solve this problem for many reasons.

First of all, Google will automatically know which version of the URL is the right one. Second of all, it will lower the risk of web-scrapers scraping your website and uploading it as their own. Third, Google will know the page and version that you want to have indexed.

Optimization Through Featured SERPS

SERP features are the special boxes that Google adds to the organic search results. Featured results or snippets can be a great tool to increase your web traffic. When you get featured, you’re in a position 0, which means that you’re not on the organic search results page, and yet you will still be seen as an authority that is able to answer the searcher’s question the most.

These can include answering questions about certain products or services and offering step-by- step guides, as well as other relevant information. When people see this special box on the top of their page, they will be compelled to click on your site to read more. These featured snippets are becoming more popular than ever, especially with the rise of Google’s Voice Search.

For example, by using a voice search to ask for a quick suggestion of restaurants nearby, a box of featured snippets will appear to answer this specific question.

The Use of NAPs and Local Business Citations

NAPs, known to commoners as your “Name, Address, and Phone Number,” are necessary details that you must include on your website and other registers such as Google My Business.

A website that cites your NAPs is considered a Local Business Citation. Citations are extremely important to your SEO success, especially when it comes to local SEO. That is because users are more likely to locate your business. This, in turn, improves your local search engine rankings.

Remember that consistency is key. Your NAP details will have to be the same across websites. Otherwise, it can lead to unrecognized Local Business Citations.

Keyword Cannibalization

Keyword cannibalization refers to when a single website unintentionally targets the same keyword across multiple posts or pages. This is why you need to make sure that the keywords you’re targeting on each page are specific for that page, and not targeted on any other pages.

You don’t want to have your own pages compete with one another for their rankings. By creating multiple blog posts that have totally different themes from each other, you can avoid keyword cannibalization.

The Problem of Duplicate Content

Along the same line, blog posts that are too similar can create the issue of duplicate content. This can lead to wrong indexing, which again, can create competition within your own site.

Moreover, it can confuse the search engines, and that is not something that you want.

Are you struggling to improve your ranking on search engines?

Inspira is a Digital Marketing Agency in Bangkok that specializes in SEO & website design that improves conversions & drives traffic. Get in touch today to see how we can help optimize your digital marketing campaigns.