As a business owner who wants to market to a specific demographic, you have 2 choices. You can either go the traditional route or the digital route. However, even though the former used to be great for targeting local audiences, it is overshadowed by digital marketing efforts that can offer this benefit and a lot more. Here are a couple of reasons why you should market your business online:
Save money for business expenses
Unlike traditional advertising, online ads are seen by millions of people at a time and within 24 hours of being put up. In fact, you can get that benefit for free if you consider cooperative advertising such as banner swaps. What is better than advertising for free and you still reap the rewards?
You can always go for social media as a free form of advertising as well. Plus, pay-per- clock options can help you earn when your online ad is seen or if it is clicked. Those will be accessible to target users via Google which will help you get more bang for your buck.
Segment advertising efforts
The online realm is the best place to promote your business and ensure your target market sees your efforts. For example, if you sell pet-care products, you can make a killing by placing ads on online stores selling food and accessories for pets. Plus, if you can also limit the geographic reach of your advertising efforts by targeting only those people who can appreciate your content.
Get long term benefitsMost of us own a smart device in one form or another be it a phone, laptop or tablet. That means most of us are online at any given time of the day. That is a lot of people who can become your customers if
you have what they need.
Customers have never been as accessible as they are now. With online advertising, you can generate leads across borders and all around the globe if you want. Half of the world’s population is under 30 years of age, which is the main demographic for most business marketers.
So as long as they have access to the internet whenever they need it, they will have access to your wares. Your job is to ensure they can get to them with little to no hassle.
Justify your ROI
The main problem with traditional marketing efforts is that you can almost never keep track of how much you are spending and how much you are earning from them. Whether you use brochures, flyers or print ads, you don’t know how many people actually respond to them and how many bin them. This makes targeted marketing next to impossible.
In contrast, you can target your market with almost pinpoint precision with online marketing efforts. Besides allowing you to realize your target demographic, you can actually see how many people are reacting to those ads and how many are buying from it. This is possible through data analytics which can help you create ad campaigns that promise results.
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