SEO efforts not doing so well? Maybe it’s your web design. Listed below are the top web design mistakes that should be avoided for optimal SEO results.
1. Bad Navigation
A lot of users are still getting used to navigating a website on their chosen devices. This may be a mobile phone, a tablet, or a desktop computer. No matter what type of device a user is using, you’ve got to cater to them. That is why it is crucial for you to create a website with easy navigation.
You should make it easy for the users to navigate through your web page on any device that they are on. If your users are using a small screen, make sure that they can see the content on your website clearly.
Also, you need to keep in mind what pages attract the most attention as well as their sub-pages. For example, if you have a lot of content with limited space, it is recommended that you use expandable links with secondary menus.
2. Inaccessible Content
Again, you should be considerate of the devices that your customers are using. In this modern age, people view content on their mobile phones just as much or even more as they do on computer screens. This means you need to make sure that mobile users are getting the same valuable content as other types of users.
As Google has already progressed to mobile-first indexing, you SEO success will depend on how well you design your web page. The best solution is to have a template of your website design that is versatile for all devices.
3. Sending Users Away
If your website provides PDF downloads or links to other websites, see to it that you have a reason for them to come back. If you send them the links to download, it is most likely that they won’t come back to your website after downloading the files to their device.
Instead, you should send the files via email for more potential customers. Also, when you have a link to other websites, get them to open up in a new tab so that your website is still there for them to come back to.
4. Overwhelming Resources
Most people expect a web page to load in only a few seconds. Therefore, if your website holds too many external resources, it will slow down your load time and will exhaust the users waiting for your webpage, leading to fewer conversions.
Keep in mind that responsive design is all about simplicity. You need to make sure that you get rid of all unnecessary resources to make room for the ones that your customers use the most so that it will be easy for them to access.
5. Underwhelming Content
The best approach is to have at least 300 words per page on your website, being as in-depth as you can. Adding a video or images to break up the content can capture the users’ interest, which in turn can make them stay on the page longer.
Importance of SEO Web Design
Having a decent SEO web design is essential for every business that wants to attract customers from all devices. This is why you should consider hiring a web design company who can give you the knowledge necessary to help you get the optimal results.
Inspira Digital Agency is a Web Design & SEO Agency in Bangkok. Get in touch today to see how we can help.