Digital Marketing News

8 Smart Tips for Gaining First Page Rankings in Google

The Google search engine has been operational for more than 20 years. During this period, there have been numerous algorithm changes aimed at providing a more accurate service to users. Whereas in the past it was possible to engage in many spammy activities, it is now much harder to trick the search engine into ranking you [...]

Digital Marketing

What is Link Building?

Link building is something that all webmasters aim to achieve. It involves other websites linking to your website using a hyperlink. Most of us will already be aware on these hyperlinks, they are links the that connect to other websites or pages. Usually, they are underlined, in bold or a different colour text. They are generally regarded as the easiest way to navigate around the internet...