SEO News

How Can Google My Business Help My Business Grow in 2020 and Beyond?

In today’s internet-oriented world, where online visibility means everything for businesses, especially SMEs, there are a variety of tools and services a business owner can use to promote their business and reach more consumers in their target market. Let's take a look at Google my Business, one of the most effective and easy-to-use tools any business can use to leverage their online presence.

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SEO News

Does PPC affect SEO?

Many digital marketers assume that Pay-per-Click (PPC) has no impact on search engine optimization (SEO). After all, Google has explicitly said that PPC isn't a direct ranking signal. Google's algorithm simply ignores PPC ads and the websites to which they link. Even though it's not a direct ranking signal, however, PPC may have a positive impact on a website search rankings. This article introduces 7 ways PPC can help your SEO.

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SEO on-page 2020

Does Web Hosting Affect SEO (Search Engine Optimization)?

Most webmasters are familiar with traditional ranking signals like content, title tags, meta descriptions and backlinks. A ranking signal that's often overlooked, however, is web hosting. While a low quality web hosting service may not restrict a website from ranking on the first page, it can affect the site's rankings nonetheless. This article examines the connection between web hosting and search rankings.

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SEO on-page 2020

Top 10 SEO On-Page Search Ranking Factors You Need to Know

It takes more than just backlinks to earn high search rankings for a competitive keyword. While building backlinks is important, on-page search optimization (SEO) is arguably more important. This article lists the top 10 most influential on-page ranking factors, some of which include content, internal and external links.

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SEO Updates August 2019

How to Conduct a Search Engine Optimization (SEO) Audit of Your Website

Conducting a search engine optimization (SEO) audit can help webmasters identify problems that restrict their website's search rankings. Unfortunately, many webmasters rarely or never conduct an SEO audit. As a result, they struggle to effectively optimize their websites, resulting in poor rankings and online visibility. This article details the steps to conduct an SEO audit of a website.

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SEO Updates August 2019

SEO for Real Estate: The Complete Guide

SEO is one of the most powerful tools you can use to enhance your website, draw in more customers, and help even more clients. It ensures that you'll be able to connect with your customer base and quickly get them the information they're looking for. Before you can reap the benefits of SEO for real estate, though, you need to implement it in your website. Here's what you need to know.

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SEO Updates August 2019

7 Reasons Your WordPress Website Is Slow (And How to Fix It)

Although it's the most popular content management system (CMS), 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐭𝐞𝐧𝐝𝐬 𝐭𝐨 𝐬𝐮𝐟𝐟𝐞𝐫 𝐟𝐫𝐨𝐦 𝐥𝐨𝐧𝐠 𝐥𝐨𝐚𝐝 𝐭𝐢𝐦𝐞𝐬. Its complex architecture of HTML, PHP, and MySQL makes it susceptible to speed-related performance issues. By identifying and addressing the underlying issue, however, webmasters can speed up their WordPress website. 𝐓𝐡𝐢𝐬 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐬 𝐬𝐞𝐯𝐞𝐧 𝐜𝐨𝐦𝐦𝐨𝐧 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐟𝐨𝐫 𝐚 𝐬𝐥𝐨𝐰-𝐥𝐨𝐚𝐝𝐢𝐧𝐠 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐰𝐞𝐛𝐬𝐢𝐭𝐞.

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SEO Updates August 2019

Is Thin Content Hurting Your Website's Search Engine Optimization (SEO) Strategy?

In the years following Google's Panda update, the search engine giant has gradually phased out web pages with thin content. If Google's algorithm identifies thin content on a web page, it won't rank that page high in the search results. This article offers a detailed overview of thin content while also explaining how it can negatively impact a webmaster's search engine optimization (SEO) strategy.

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SEO Updates August 2019

SEO vs Paid Search: Which Should You Focus On?

For many websites, search engines are the top source of traffic. Not all search traffic is the same, however. Both Google and Bing support organic search traffic as well as paid search traffic. This article compares paid to organic search traffic, revealing the benefits of each. The intended audience for this comprehensive digital marketing article is webmasters and other online entrepreneurs who are looking to attract search traffic to their website...

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SEO Updates June 2019

7 Common Mistakes Small Businesses Make When Designing a Website

Web design may have become easier over the years, but the are still many small businesses with inadequate sites. A good website will offer a quality user experience and turn prospects into customers. This article looks at seven common mistakes small businesses make when designing their website...

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SEO Updates June 2019

How to Optimise Your Google My Business profile

When utilized effectively, Google My Business is an important tool that can increase your income and can prompt improved customer loyalty. In this article, I've listed several methods which you could use to optimise your Google My Business page with little to no hassle at all...

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SEO News June 2019

How to Get Your Website Featured in Google News?

Google News has become one of the world's most popular online news channels. Statistics show that users client on Google listing 10 billion times per month. As a result, it offers a substantial amount of traffic for webmasters. This article offers a tutorial on how to optimize a website for Google News. The intended audience for this SEO-driven article is webmasters who want their website to rank in Google's signature news aggregator...

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SEO News June 2019

9 Reasons Your Website's Organic Search Traffic Dropped and What You Should Do about It

Has your website's organic search traffic decreased? Defined as traffic from clicks on non-paid search engine listings, organic search traffic plays a key role in the success of a business. Unfortunately, it's not uncommon for a website's organic traffic to suddenly drop. As your website attracts fewer visitors from Google and Bing, it will generate fewer sales or conversions. This article details 9 common reasons a website's organic search traffic has decreased and what webmasters should do about it...

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SEO News May 2019

The Complete Guide to Off-Page Search Engine Optimization in 2019

You can't expect Google to rank your website at the top of the search results for a competitive keyword without performing off-page search engine optimization (SEO). It shows Google, as well as other search engines, that your website is valuable enough to merit high rankings. But many webmasters ignore off-page SEO, only to discover their website's rankings stagnate at the bottom of the search results...

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SEO News May 2019

The Complete Guide to On-Page Search Engine Optimization (SEO) in 2019

Optimizing a website for higher search rankings is a methodical process that requires both off-page and on-page SEO. Unfortunately, many webmasters focus on the former, believing that building high-quality backlinks alone will drive their site to the top of the search results. While backlinks are essential, on-page SEO is equally if not more important. Whether you're launching a new website or updating an existing site...

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SEO News May 2019

Dofollow vs. Nofollow Links: Comparing the 2 Types of Links and How to Use Them

Building links is an important step in search engine optimization (SEO). For decades, search engines have used links to assess the authority and popularity of websites in their ranking algorithm. A website with 1,200 links from relevant, credible sources will likely outrank a competing website with only a few dozen low-quality links from generic, untrustworthy sources...

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