7 On-Page Optimization Testing Tools for Improved SEO

On-page optimization is one of the fundamental factors involved in ranking a piece of content. Google, along with the other search engines, want to see that a page is relevant, authoritative, and engaging for each individual search query. Many of the factors involved in on-page optimization are [...]

Are PBNs a Good Way to Boost Search Engine Rankings?

Website administrators are always looking for ways to boost the search engine rankings of their websites, and in search engine optimization (SEO), the rules of the game are always changing. Keyword stuffing is out. Authority content is in. There's a brand-new ranking algorithm in town, and its name is Fred. [...]

Digital Marketing News

8 Smart Tips for Gaining First Page Rankings in Google

The Google search engine has been operational for more than 20 years. During this period, there have been numerous algorithm changes aimed at providing a more accurate service to users. Whereas in the past it was possible to engage in many spammy activities, it is now much harder to trick the search engine into ranking you [...]

Digital Marketing

What is Link Building?

Link building is something that all webmasters aim to achieve. It involves other websites linking to your website using a hyperlink. Most of us will already be aware on these hyperlinks, they are links the that connect to other websites or pages. Usually, they are underlined, in bold or a different colour text. They are generally regarded as the easiest way to navigate around the internet...