Education · International Kindergarten ·Bangkok
From 650 to 2,300 organic visits a month
The Apple Tree Kindergarten competes for a small number of high-intent searches: parents in Bangkok choosing where their child will spend the next few years. Those searches put the school on page two. We moved it to number one for the terms that matter, and the enquiries followed.
What the SEO programme delivered
Be the kindergarten parents find first
650 organic visits a month, with the school's core commercial searches sitting on page two where almost nobody clicks.
Parents choosing a kindergarten in Bangkok run a short, high-intent search and shortlist from the first page. Competing schools held those positions; The Apple Tree did not appear until visitors already knew the name.
Own the searches that lead to a school visit, and prove the work in enrolment enquiries rather than traffic alone.
2,300 monthly organic visits, number one for "international kindergarten" and "kindergarten Bangkok", 25 commercial keywords in the top 10 and 32% more enrolment enquiries.
A short list of searches, and everyone competing for them
Kindergarten search is unusual. There are not thousands of queries to spread across, there are a handful, they carry enormous intent, and a parent typically looks at the first few results before booking a visit.
The Apple Tree sat at position 14 for “international kindergarten” and position 23 for “kindergarten Bangkok”. In a market that decides on page one, that is the same as not ranking at all.
Authority was the deeper problem. Established international schools had years of coverage, links and brand searches behind them. Optimising pages alone was never going to close that gap.
Win the few searches that decide an enrolment
With a small, high-value query set, depth beats breadth. We built the school's pages around the exact searches parents run, then spent the programme earning the authority needed to hold the top of them.
Map the parent's search
We pulled the real query set around choosing a kindergarten in Bangkok, separating the commercial searches that precede a school visit from the earlier questions parents ask, and mapped each one to a single page rather than scattering it across the site.
Technical and on-page work
We fixed the crawl and indexation issues holding pages back, then rebuilt the core landing pages around the language parents use, with clear structure, internal linking and a route to booking a visit from every page.
Content that answers the real questions
Curriculum, ages, fees, the day-to-day of the school: the questions that come before an enquiry were answered on the site, which both earned the informational searches and gave parents what they needed to make contact.
Authority building
Competing against established schools meant closing an authority gap, not just an on-page one. Sustained link building took Domain Authority from 28 to 46, which is what let the optimised pages reach and hold number one.
Measure in enquiries
Rankings and traffic were tracked, but the number that governed the roadmap was enrolment enquiries coming through the site.
Number one on the searches that fill a classroom
Organic performance across the engagement.
"International kindergarten" moved from position 14 to 1, and "kindergarten Bangkok" from 23 to 1.
Main commercial keywords now ranking in the top 10, covering the searches parents run before booking a school visit.
More enrolment enquiries through the website, the number the programme was judged on.
Seeing our organic traffic grow from 650 to 2,300 monthly visits has been incredible, but the real impact is the 32% increase in enrollment inquiries. Jumping to the #1 spot for highly competitive terms like 'International Kindergarten' and 'Kindergarten Bangkok' has completely transformed our visibility to prospective parents. We couldn't be happier with the results.
The work behind the numbers
A full SEO programme for a school competing against long-established names: technical foundations, parent-led content and the authority to hold the top positions.
- Keyword and demand mapping for kindergarten search in Bangkok
- Technical SEO audit and fixes
- On-page optimisation across core landing pages
- Content answering parents' pre-enquiry questions
- Internal linking structure
- Authority link building
- Enquiry routes on every page
- Monthly reporting on rankings and enrolment enquiries
Be the school parents find first
Parents in Bangkok choose from page one. If your school is not there, that gap is measurable, and so is closing it. Tell us your catchment and we'll show you where the searches are going today.
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Prefer to talk? contact@inspiradigitalagency.com · +66 (0)2 153 3535