B2B · Manufacturing ·Global
From 4,000 to 14,000 organic visits a month
Dextra Group sells to specifiers, contractors and distributors who start their search on Google. The demand was there, but the high-intent commercial terms sat on pages four and five, where nobody looks. In twelve months we moved them into the top five and turned the traffic into enquiries.
What 12 months of SEO and digital PR delivered
Be found by the buyers already searching for what Dextra makes
4,000 organic visits a month, with the commercial terms that signal buying intent stranded on pages four and five of Google.
Search demand existed and competitors were capturing it. Dextra's pages were not structured, optimised or authoritative enough to compete for the terms that mattered most.
Win the high-intent commercial searches, and prove the programme in enquiries rather than sessions alone.
14,000 monthly organic visits, a 250% increase, top five positions on the core commercial terms and 38% more organic leads.
High-intent demand, and a site ranking where nobody looks
Industrial buyers do their research before they ever contact a supplier. They search for the product, compare specifications and build a shortlist, and that shortlist forms on the first page of Google.
Dextra was not on it. The most commercially valuable searches placed the site on pages four and five, which in practice means invisible. Traffic existed, but it was arriving on the wrong pages and from the wrong queries.
The second challenge was internal. SEO touches product pages, technical decisions and publishing priorities across several teams, and nothing would ship unless those teams understood why it mattered.
A clear SEO playbook, run in order
Nothing here was exotic. It was a sequence run properly: get the organisation behind it, fix the foundations, earn the authority, then make the wider web talk about the brand.
Internal alignment and stakeholder education
We started inside the business. Product, marketing and technical stakeholders were brought into the same plan and shown what search demand looked like for their products, so recommendations were understood rather than merely received. That is what made the rest of the programme ship on time.
On-page and technical optimisation
We fixed the crawl, indexation and structural issues holding the site back, then rebuilt the commercial pages around the language buyers actually search with. Each high-value keyword cluster was mapped to one clear page, with internal linking directing authority to it.
Authority link building
Competing on commercial terms in an established industry takes authority. We built links from relevant, credible sites in the sector so the optimised pages had the standing to hold top-five positions rather than drift back.
Digital PR that earned placements, not just links
The final layer put Dextra in front of its industry through genuine editorial placements. Those pieces carry brand visibility and referral value in their own right, and they compound the search results rather than propping them up.
Top five on the terms that matter, and leads to match
Organic performance across the 12-month engagement.
Monthly organic traffic, from 4,000 to 14,000 visits across twelve months.
High-intent commercial keywords moved from pages four and five into the top five positions.
More leads from organic search, the number the programme was judged on.
In just 12 months, seeing our organic traffic surge by 250% and our leads jump by 38% has been a total game-changer. Hitting the top 5 for our most critical keywords completely transformed our pipeline.
The work behind the numbers
A 12-month programme spanning technical SEO, on-page work, link building and digital PR, run with the client's own teams rather than around them.
- Stakeholder workshops and internal SEO education
- Technical SEO audit and fixes
- Crawl and indexation improvements
- Commercial keyword-to-page mapping
- On-page optimisation across product and commercial pages
- Internal linking structure
- Authority link building in the sector
- Digital PR campaigns and earned placements
- Monthly reporting on rankings, traffic and enquiries
Ready to be found by the buyers already searching?
If your commercial terms sit on page four, that gap is measurable, and so is closing it. Book a strategy call and we'll show you where your demand is going today.
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