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How InternsInAsia Recorded a 47% Increase
in Organic Traffic in Just a Few Months
This client in the international education industry launched a brand new website, but was struggling to be visible in the competitive organic search results.
But the big challenge the client faced when it came to accomplishing this goal was how competitive the SERPs are for the core keywords they are targeting.
The client’s top competitors in the industry, such as TheInternGroup and AbsoluteInternship, dominated the topmost positions in the search results for all but the most niche of long-tail keywords; thus the client’s website could only achieve a visibility of 21%, and saw little traffic. One other problem the client had was that they were impacted negatively by Google’s July 2019 EAT Algorithm which scores websites based on three key metrics: Expertise, Authoritativeness, and Trustworthiness (EAT).
This did not come as a surprise though, given that the client had not had much of a chance to demonstrate their EAT through their brand new website.
From experience and the results of the SEO audit we conducted on the client’s website, we were able to quickly determine just what needed to be done to help the brand overcome these challenges and get their website on its way to greater online visibility and traffic generation. We settled on the following solutions:
Our SEO experts employed a central strategy which involved:
Because the niche the client is operating in is competitive, it was absolutely necessary to carry out some off-page SEO, too. Also, since the client’s site was brand new when we started work on it, its link profile was quite underdeveloped and needed much enhancement. So what we did was to reach out to several related niche websites with a decent level of authority which also offer guest posting opportunities; then we posted relevant articles on these websites, each article containing anchor texts leading back to the client’s website. This is because Google considers each backlink from a reputable and authoritative site as a vote of confidence. After guest-posting on a number of these websites in the client’s niche, we were able to improve their link profile to a reasonable extent and make their site appear more trustworthy to Google’s Algorithms.
The process of implementing our chosen solutions/strategies was quite smooth, and we were able to fix all the issues within a short period of time (in two months, to be precise). Throughout the process, we made sure to send the client weekly updates so they could track the progress of the work being done on their website. The client also had access to our Daily Rank Tracking solution which enabled them to monitor the results of their SEO campaign.
Having acted on the recommendations of the SEO audit we performed on the client’s website in early July, the site ended up faster, with improved content, a viable page structure, and an enhanced link profile.
Specifically, by October, just a month after we had finished carrying out our SEO campaign, the InternsInAsia website ranking on the SERPs went up even more significantly.
On the 150 keywords we agree to track with AIP, the client previously had 46 keywords ranking on the first page of Google’s SERPs, but as at the time of compiling this report the figure had gone up to 116 keywords ranking on the first page.
Similarly, organic traffic went up 47%, which was a significant improvement from what was initially obtainable. The site recorded 8870 organic visits when we started the SEO campaign, as opposed to 16,914 recorded in January.
Since the new traffic our SEO campaign attracts to the client’s website is highly targeted and relevant to their brand, the client saw a 40% increase in the number of internship applications from young professionals in the US and Europe, and there was a 29% improvement in conversion rate.
Overall, we were able to help the client achieve a 38% increase in revenue from organic traffic.
