Case Study
Dextra Group
Client name
Dextra Group
Campaign duration
12 Months
Services
SEO, Digital PR
Website
www.dextragroup.com
Client overview
Dextra Group is a global leader in engineered steel and composite solutions for the construction, industrial, and transport sectors. Headquartered in Bangkok, the company operates across 50+ countries, delivering innovative products and on-site technical support. With a strong focus on quality, safety, and sustainability, Dextra serves major infrastructure and high-rise projects worldwide.
Challenges We’ve Tackled
Following the launch of a new website, Dextra Group struggled with low organic visibility due to poor SEO foundations, weak on-page optimization, and limited domain authority. As an outsourced SEO partner, Inspira faced the added challenge of aligning both the client and their web development team—who lacked SEO knowledge—on realistic expectations and strategic fundamentals. Educating stakeholders while addressing technical gaps was critical to driving traffic growth in a complex B2B environment targeting engineers, contractors, and procurement professionals.
Challenges We’ve Tackled
Following the launch of a new website, Dextra Group struggled with low organic visibility due to poor SEO foundations, weak on-page optimization, and limited domain authority. As an outsourced SEO partner, Inspira faced the added challenge of aligning both the client and their web development team—who lacked SEO knowledge—on realistic expectations and strategic fundamentals. Educating stakeholders while addressing technical gaps was critical to driving traffic growth in a complex B2B environment targeting engineers, contractors, and procurement professionals.
The Strategy
To overcome these challenges, we implemented a multi-pronged SEO strategy focused on education, technical improvement, authority building, and targeted outreach.
Consultancy
We provided ongoing SEO consultancy to align Dextra’s internal and external teams, educating stakeholders on organic growth principles and setting realistic KPIs tied to business goals.
Link Building
A targeted link-building campaign focused on acquiring high-authority backlinks from relevant construction and industrial sites to boost domain authority and support long-term keyword growth.
Technical/On-Page Optimization
We audited and optimized metadata, headers, internal linking, and structured content across key pages to improve crawlability, keyword targeting, and overall user experience.
PR Outreach
Strategic PR outreach positioned Dextra in authoritative publications, driving referral traffic and brand credibility while supporting link acquisition through digital PR opportunities.
The Results
Within 12 months, Dextra Group’s organic traffic grew from 4,000 to a peak of 14,000 monthly visits. This 250% increase was driven by strategic SEO improvements, authoritative link building, and consistent content optimization—transforming their new website into a high-performing asset that attracted qualified B2B traffic and improved visibility across global search markets.
+247%
Organic Traffic
+38%
Organic Leads
Most Improved Keywords: From Visibility to Victory
| Keyword | Position Before | Position After |
|---|---|---|
From Strategy to Spotlight
A project in mind?
Our marketing specialists will collaborate on solving
challenges and reaching goals with you.
challenges and reaching goals with you.