11 Proven Ways to Get More Inquiries from Your Website in 2025

how get more inquiries website

Table of Contents

So how do you generate more inquiries from your website?
You do it by optimizing every stage of the user journey—from the first click to the final form submission. This guide walks you through 11 proven tactics used by high-performing websites to engage visitors, earn trust, and convert traffic into leads.

Why Website Inquiries Matter

Let’s be honest—if your website isn’t generating inquiries, it’s not doing its job.

A lot of businesses obsess over traffic: “We need more visitors!” But more traffic without conversion? That’s just noise. It’s like throwing a party, inviting 1,000 people, and no one speaks to the host. The real win? Getting visitors to talk to you—to ask questions, to show interest, to raise their hands and say, “Hey, I might want what you’re offering.”

Inquiries Aren’t Just Questions—They’re Buying Signals

When someone submits a form, starts a chat, or calls your team, they’re doing more than asking a question. They’re signaling intent. They’ve gone past passive scrolling and into the realm of maybe, possibly, probably interested. In other words: they’re at the consideration stage of the funnel. That’s where sales conversations begin.

And here’s the kicker—every inquiry is a lead. A chance to start a relationship. A trigger for your sales process. The more inquiries you receive, the more opportunities you have to build trust, demonstrate value, and win business.

Want to improve your website’s performance? Start by increasing the number of meaningful conversations it initiates.

Inquiries Are Your Best Market Research (That You’re Probably Ignoring)

Another benefit? Inquiries are a goldmine of insights. People tell you exactly what they want, what confuses them, what’s holding them back. You’ll learn more from 50 genuine inquiries than from 5,000 Google Analytics sessions.

And yes—tools and dashboards are great. But conversations? Conversations convert.

TL;DR Takeaway

Don’t treat inquiries as an afterthought. They’re the clearest indicator of whether your website is working as a business asset—not just a digital brochure. And if you’re not optimizing for them, you’re letting valuable leads slip through the cracks.

Tactic 1: Optimize UX & UI for Lead Generation

Let me guess—your website looks “pretty good.”
But is it useful?

Designing for aesthetics and designing for inquiry generation are two very different things. If your website’s user experience (UX) and interface (UI) are confusing, slow, or clunky, it doesn’t matter how many CTAs you throw at people—they’ll bounce.

Good UX isn’t a nice-to-have. It’s the path of least resistance between “visitor” and “inquiry.”

Here’s What High-Converting Websites Get Right:

1. Fast Load Times

Milliseconds matter. A 1-second delay can reduce conversions by up to 7% (source: Akamai). Use tools like Google PageSpeed Insights or GTmetrix to check load times and optimize image sizes, lazy-load videos, and compress code. Yes, even that beautiful full-screen background video could be tanking your conversions.

2. Clear Navigation

If users can’t find what they’re looking for in 5 seconds, they’re gone. Use intuitive labels (“Pricing,” “About,” “Get a Quote”) and logical menu structures. Remove jargon. Breadcrumbs, sticky headers, and even a “Back to Top” button can reduce friction.

3. Mobile Responsiveness

This isn’t 2015 anymore. Over 60% of site visits now come from mobile. If your form overlaps the footer on an iPhone, that’s a deal-breaker. Every element should scale seamlessly across devices—especially CTA buttons and contact forms.

4. Readable Content

Designers love thin, grey fonts on white backgrounds. Your visitors do not.
Use strong contrast, short paragraphs, clear headings, and enough whitespace to give the content breathing room. People skim before they commit—make skimming easy.

5. Strategic CTA Placement

Place your inquiry triggers (buttons, forms, chat) where your visitors expect them:

  • End of a blog post? Add a “Let’s Talk” button.
  • Pricing page? Include a “Need Help Choosing?” live chat.
  • Above the fold? Absolutely.

Put simply: make it easier to say “yes” than to click away.

Pro Tip:
Use tools like Hotjar or Microsoft Clarity to visualize where people click, scroll, and rage-quit. That insight is UX gold—and it’s free.

Tactic 2: Craft Strong, Action-Oriented CTAs That Actually Convert

generate more inquiries website

Here’s the brutal truth: most website CTAs are either invisible, uninspiring, or so vague they may as well not exist.

A button that says “Submit” is not a call to action. It’s a call to boredom.

If you want more inquiries, your calls to action need to do more than just sit there. They need to compel. They need to guide. And most of all, they need to convert.

Why CTAs Matter So Much

Visitors are distracted. They scan pages in seconds. If you’re not making it clear what they should do next—and why—it’s game over.

A well-crafted CTA turns curiosity into action. It answers the silent question every visitor is asking:
“What’s in it for me if I click this?”

How to Create CTAs That Drive Inquiries

1. Clarity beats cleverness
This isn’t the place to be poetic. “Let’s Talk” outperforms “Begin Your Transformation.” Tell the user exactly what will happen:

  • “Get a Free Quote”
  • “Book Your Consultation”
  • “Download the Guide”
    Avoid vague buttons like “Click Here” or “Learn More” unless they’re contextually specific.

2. Highlight value, not just action
Make the benefit of clicking obvious. For example:

  • Instead of “Contact Us,” try “Speak with a Specialist Today”
  • Instead of “Get Started,” try “Start Your 14-Day Free Trial”
    It’s not about what they do—it’s about what they get.

3. Use contrasting design
Your CTA should stand out visually. High-contrast colors, whitespace, and proximity to important content matter. If everything is bold, nothing is bold. Make the CTA a visual anchor.

4. Add urgency or incentive (without gimmicks)
Phrases like “Limited Slots Available” or “Responses Within 24 Hours” create gentle urgency, especially for service-based businesses. But skip fake countdowns—users are smarter than that.

5. Test more than just text
Position, shape, and even microcopy around your CTA can impact conversion rates. A/B test different variations to see what resonates with your audience.

A strong CTA is like a handshake at the end of a good conversation—it invites the next step. If your website isn’t making that invitation clear, you’re losing inquiries every day.

Tactic 3: Use Live Chat and Chatbots to Capture High-Intent Visitors

SEO to generate more inquiries

 

Here’s a quick experiment you can run:
Visit your own website.
Now pretend you’re a potential customer with a question.

  • How long does it take to find the answer?
  • Is there a person—or a system—you can speak to immediately?
  • Or are you staring at a contact form that feels like a black hole?

If you’re relying on a “Contact Us” form alone, you’re leaving a massive number of leads on the table. People don’t want to wait. They want answers now. That’s why live chat and chatbots are no longer nice-to-haves. They’re essential.

Why Real-Time Communication Works

Speed builds trust.
When a visitor can ask a question and get a near-instant response—before they lose interest, get distracted, or click away—you’re reducing friction and increasing engagement at the exact moment they’re most curious.

It’s not just about customer service. It’s about capturing momentum.

How to Do It Right

1. Staff your live chat (or use smart automation)
An empty live chat widget is worse than none at all. If you can’t provide real-time support during business hours, use a chatbot that can answer FAQs and collect contact details for follow-up. Tools like Intercom, Drift, or Tidio make this seamless.

2. Position the widget strategically
Bottom right is standard—but test what works for your layout. Don’t let the chat interfere with navigation or cover up CTA buttons.

3. Keep the tone human—even in bots
Too many bots sound like robotic FAQ pages. Give them personality. Use friendly, conversational copy. Offer quick replies like “Ask a question,” “See pricing,” or “Talk to sales.”

4. Capture email early—but don’t require it
Offer help first, then ask for details if needed. You’ll see much higher engagement than gating the conversation immediately.

5. Track what people ask
Use chat logs as market research. Are users asking the same 3 questions? That’s content you should feature more prominently—or fix in your UX.

Bottom line: chat tools don’t just reduce bounce—they turn curiosity into conversation. And conversation is where inquiry happens.

Tactic 4: Create Irresistible Lead Magnets That Pull Inquiries Automatically

CTA to generate more inquiries website

Let’s get something out of the way:
Nobody wants your generic PDF checklist.

That’s not a lead magnet. That’s a download graveyard.

If you want to consistently generate inquiries from your website, you need to offer something so valuable, so relevant, so impossible to ignore, that your ideal visitor gladly trades their contact information for it. And no—they don’t care that you “respect their privacy.” That’s table stakes now.

What Makes a Great Lead Magnet?

A great lead magnet does one thing exceptionally well:
It solves a specific problem for a specific audience.

If it’s too broad, too shallow, or too self-promotional, it won’t work. Your visitor has to see it and think, “Yes—this is exactly what I need right now.”

Examples That Actually Convert

  • For service businesses:
    “How to Cut Your Customer Acquisition Cost by 30% – Free Audit Template”
    “10 Legal Mistakes Startups Make – and How to Avoid Them”
    “Book a Free 15-Minute Strategy Call (Limited to 5 per Week)”
  • For SaaS or tech:
    “ROI Calculator: See What [Your Tool] Could Save You”
    “Comparison Guide: Us vs. [Big Competitor] – No Spin, Just Features”
    “Free Trial + Setup Support (No Credit Card Required)”
  • For B2C or eCommerce:
    “Free Swatch Kit – Find Your Perfect Match Before You Buy”
    “Get 15% Off Your First Order – Sign Up in 10 Seconds”
    “Take the Style Quiz – We’ll Recommend Products Just for You”

Notice the pattern? These aren’t just content—they’re offers with real, immediate perceived value.

Where to Place Lead Magnets

  • Exit-intent popups (for visitors about to leave)
  • End of blog posts (when someone finishes reading)
  • Product or service pages (when buyer intent is high)
  • Sticky banners or sidebars (to stay visible on scroll)
  • Dedicated landing pages (optimized for conversions)

Don’t Make These Mistakes

  • Asking for too much info. First name and email. That’s it. Ask for more only if absolutely necessary.
  • Failing to deliver. The lead magnet must match the promise—and it should arrive instantly.
  • Burying the CTA. If they have to search for the download button, you’ve lost them.

A compelling lead magnet is like bait for high-quality inquiries. Done right, it turns cold traffic into warm leads—on autopilot.

Tactic 5: Use Exit-Intent Popups to Save Abandoning Visitors Before They Leave

More inquiry chat bot website

Let’s be honest—most visitors leave your website without doing anything. No inquiry, no download, no click. Nothing.

But here’s the good news: you still have one last chance to win them back.

Enter the exit-intent popup—a smart little tool that triggers when a visitor is about to close the tab or hit the back button. It’s your digital version of, “Wait, before you go…”

When done well, exit popups can recover up to 10–15% of lost visitors.
When done poorly, they annoy everyone.

Why Exit Popups Work

People don’t hate popups.
They hate irrelevant, intrusive, poorly timed popups.

But when a popup is triggered right as someone’s about to leave, it feels less like an interruption and more like a final offer—a last-minute incentive to reconsider.

Especially if that offer solves a problem they were just researching.

What Makes a Great Exit Popup

1. Make the offer matter
This isn’t the time to say “Subscribe to Our Newsletter.” That’s not compelling.
Instead, offer something like:

  • “Get a Free 15-Minute Consultation (Limited Slots)”
  • “Unlock Our Complete Buyer’s Guide—Free Download”
  • “Still Have Questions? Chat With a Specialist Now”

2. Keep it short and frictionless
Minimal copy. One input field. One button. The goal is simplicity.
Example:

“Need help? Enter your email and we’ll respond within 2 hours.”

3. Match the page context
Tailor the popup to the content they’re reading. If they’re on a pricing page, offer to help with cost comparisons. If they’re reading a blog, offer a related download or lead magnet.

4. Use polite, respectful language
No need for pushy guilt tactics like “No thanks, I hate saving money.” That approach belongs in 2013. Try something human:

“Not now, thanks”
“Maybe later”

Tools to Deploy Exit Popups

  • Sleeknote – built for lead-gen
  • OptinMonster – solid targeting and behavior rules
  • ConvertBox – great for personalized offers
  • Elementor Pro / Thrive Leads – for WordPress users

Exit popups aren’t magic. But they’re often the difference between 0 leads and 10 leads a day—especially on high-traffic pages.

Tactic 6: Build Trust with Social Proof That Removes Doubt

Here’s a hard truth:
It doesn’t matter how great you say you are—what matters is what others say about you.

In a world flooded with marketing claims and AI-generated sales copy, people are wired to trust people—not brands. Social proof is your credibility shortcut. And it can make or break an inquiry decision.

“If others like me trusted this company and got results, I probably can too.”

That’s the core logic driving social proof.

Types of Social Proof That Drive Inquiries

1. Testimonials
Not just any testimonial—make it real, specific, and benefit-driven.
Compare:

“Great service.”
vs.
“Within 2 weeks of working with Inspira, our website inquiries increased by 48%.”

Use a name, title, and (if possible) a photo or logo. Trust increases with tangibility.

2. Case Studies
Nothing builds credibility like walking someone through a real client’s problem → solution → result. Include screenshots, quotes, before-and-after metrics. Link these from relevant service pages.

3. Review Badges
If you’re on Google Reviews, Clutch, Trustpilot, or Capterra—feature your score prominently. You don’t need hundreds of reviews to benefit. Even 5 reviews with 4.8 stars can move the needle.

4. User Counts and Stats
If you’ve served “300+ clients in 14 countries” or “powered 1.2M inquiries last year”—say it. People follow momentum.

5. Media Mentions and Certifications
Have you been featured in an industry publication? Are you certified by Google, HubSpot, or another recognized authority? Logos build instant credibility and reduce perceived risk.

6. UGC (User-Generated Content)
Photos of real people using your product or screenshots of actual emails saying “thank you” > stock photography every time.

Where to Place Social Proof

  • Just before or near CTA buttons
  • On pricing, service, or contact pages
  • Within exit-intent popups
  • In blog sidebars or in-line content blocks
  • As a full dedicated “Results” or “Success Stories” page

Avoid These Common Mistakes

  • Burying testimonials on a separate page. If users have to dig for proof, they won’t.
  • Using vague praise. “Excellent customer service” is not social proof. It’s fluff.
  • Faking reviews. It’s obvious. And it kills trust. Don’t do it.

In the absence of trust, no one inquires. Social proof fills that trust gap faster than any feature list or landing page headline ever could.

Tactic 7: Optimize Your Mobile Experience to Capture On-the-Go Leads

generate inquiries

Look at your analytics. Chances are, more than half of your website traffic is coming from smartphones or tablets. That’s not a trend—it’s the standard.

Now ask yourself:

  • Does your contact form load properly on mobile?
  • Can users tap your CTA without zooming in or fat-fingering a wrong button?
  • Is the chat widget blocking other page elements?
  • Do your images load fast, or are they killing your mobile speed score?

If any of those answers cause hesitation, your site isn’t just underperforming—it’s leaking leads.

Why Mobile UX Matters More Than Ever

We’re not talking about having a “mobile-friendly” site. That’s old news. What you need now is a mobile-optimized conversion experience. Your layout, CTAs, navigation, and form flow must feel frictionless on a small screen.

Because let’s face it: mobile users are impatient. They’re not giving you a second chance.

What to Optimize for Mobile Inquiries

1. Fast Load Time (Again)
Mobile users are often on slower networks. A bloated site will die on 3G. Compress images, reduce scripts, and test your mobile speed on PageSpeed Insights.

2. Tap-Friendly CTAs
Buttons should be large enough to tap easily—ideally 48×48 pixels or more. Avoid placing CTAs too close to other clickable elements. And test on real devices, not just simulators.

3. Short, Smart Forms
No one wants to fill out seven fields on a mobile screen. Ask for the essentials only: name, email, maybe one dropdown or comment box. Autofill support helps too.

4. Sticky Headers or Bottom CTAs
Sticky navigation or “Contact Us” buttons at the bottom of the screen increase accessibility. Just make sure they don’t block content.

5. Click-to-Call and SMS Integration
For mobile users, offering a one-tap call or SMS option can drastically improve response rates—especially for high-intent service pages. Bonus: It’s perfect for users who don’t want to type.

6. Font Size and Spacing
Body text should be 16px minimum. Line spacing should be generous. Mobile reading is a scroll-and-skim experience—don’t make users squint.

Optimizing for mobile inquiries isn’t just about design. It’s about empathy. If your site respects the context of the user’s experience, they’ll reward you with trust—and action.

Tactic 8: Add Trust Elements That Lower Anxiety and Boost Conversions

Here’s something few businesses want to admit:

Your visitors don’t trust you. Not yet.

And that’s not personal. It’s rational.

We live in a world where spam, scams, and cookie-cutter services are everywhere. So when someone lands on your site—especially for the first time—they’re scanning for signals that say, “This company is legit. I won’t regret reaching out.”

Your job is to remove friction and build confidence—visually, structurally, and contextually.

What Are Trust Elements?

Think of them as micro-reassurances that lower risk and increase perceived credibility. They don’t have to be flashy. But they do have to be strategically placed and credibly framed.

The Trust Builders That Actually Work

1. Contact Transparency
Nothing screams “we’re hiding” like a vague contact page. Include:

  • A real business address
  • A phone number that actually rings
  • A team or founder bio
  • A direct support email (not just a form)

2. Secure & Privacy Signals
Especially if you’re asking for personal data:

  • Use HTTPS (secure site certificate)
  • Add trust badges from security providers (e.g. Norton, McAfee)
  • Include a brief, visible note: “We never share your info. Privacy guaranteed.”

3. Certifications and Memberships
If you’re certified by Google, HubSpot, ISO, or a relevant trade body—show the badge. Authority by association works. It triggers “professionalism bias,” especially in B2B.

4. Money-Back Guarantees or Risk Reversals
Even a simple “Free initial consultation, no commitment” line can lower anxiety. Risk reversal isn’t just for ecommerce—service businesses benefit just as much.

5. Clear and Honest Language
Avoid aggressive marketing copy. Use plain, human-centered messaging. Trust is built by tone as much as by visuals.

6. Real Photography (Not Stock)
People can spot fake smiles from a mile away. Use real team photos, behind-the-scenes shots, or workspace images. It makes your business feel approachable and authentic.

Where to Place Trust Elements

  • Directly next to CTAs (form sections, pricing tables)
  • In the footer (certifications, contact info, guarantees)
  • On the About or Team page
  • In testimonials or case studies (reinforcing credibility)

If you want more inquiries, don’t just make the ask louder. Make it safer. When a user feels like there’s nothing to lose—and something to gain—they’ll click.

Tactic 9: Increase Site Speed to Keep Visitors Engaged and Ready to Inquire

If you’re still trying to “feel your way through” why users aren’t converting, you’re doing it wrong.

No amount of intuition or best practices can replace actual behavioral data. And in the realm of conversion rate optimization (CRO), the truth is this:

What you think the problem is rarely matches what users are experiencing.

That’s why CRO tools exist—to show you the friction points, bottlenecks, and dead zones that are quietly killing your inquiry rate.

What You Can Uncover with CRO Tools

  • Are people scrolling to your contact form—or abandoning halfway through the page?
  • Are users clicking CTA buttons—or ignoring them completely?
  • Is a key page confusing or broken on mobile devices?
  • Are form fields too long, or is the page just slow to load?

With the right tools, you stop guessing. You start fixing.

Tools That Belong in Your Inquiry Toolkit

1. Hotjar

  • Heatmaps, session recordings, and form abandonment reports
  • Watch real users interact with your site—see where they get stuck
  • Use on key pages like services, pricing, and contact

2. Microsoft Clarity

  • Free and privacy-compliant
  • Scroll depth, click maps, and user journey insights
  • Great for spotting rage clicks and dead zones

3. Google Optimize (now deprecated—use alternatives like VWO or Convert)

  • Run A/B tests to compare CTAs, form placements, popups, and more
  • See what actually improves inquiry rates—not what feels right

4. Form Analytics (via Hotjar, Typeform, or HubSpot)

  • See where users drop off mid-form
  • Optimize field length, order, and copy based on real behavior

5. FullStory (for advanced teams)

  • High-level session intelligence and in-depth user behavior tracking
  • Ideal for larger sites or teams that need deeper UX insights

What to Test and Tweak

  • CTA button text: “Get Started” vs. “Book a Demo”
  • Form field length: 3 inputs vs. 7 inputs
  • Contact page layout: one-column vs. two-column
  • Lead magnet offer: downloadable vs. free call
  • Exit popups: none vs. specific lead-capture offer

Even small changes—like moving a CTA 100 pixels higher—can increase conversions by double digits.

Pro Tip

Start with qualitative data (watch recordings, read user feedback), then move to quantitative tests (run A/B experiments). This two-step approach helps you act fast and learn deeply.

CRO tools don’t just help you optimize—they help you understand. And the better you understand your users, the more likely they are to trust you, engage with you, and ultimately… inquire.

Tactic 10: Use CRO Tools to Identify What’s Blocking Inquiries

If you’re still trying to “feel your way through” why users aren’t converting, you’re doing it wrong.

No amount of intuition or best practices can replace actual behavioral data. And in the realm of conversion rate optimization (CRO), the truth is this:

What you think the problem is rarely matches what users are experiencing.

That’s why CRO tools exist—to show you the friction points, bottlenecks, and dead zones that are quietly killing your inquiry rate.

What You Can Uncover with CRO Tools

  • Are people scrolling to your contact form—or abandoning halfway through the page?
  • Are users clicking CTA buttons—or ignoring them completely?
  • Is a key page confusing or broken on mobile devices?
  • Are form fields too long, or is the page just slow to load?

With the right tools, you stop guessing. You start fixing.

Tools That Belong in Your Inquiry Toolkit

1. Hotjar

  • Heatmaps, session recordings, and form abandonment reports
  • Watch real users interact with your site—see where they get stuck
  • Use on key pages like services, pricing, and contact

2. Microsoft Clarity

  • Free and privacy-compliant
  • Scroll depth, click maps, and user journey insights
  • Great for spotting rage clicks and dead zones

3. Google Optimize (now deprecated—use alternatives like VWO or Convert)

  • Run A/B tests to compare CTAs, form placements, popups, and more
  • See what actually improves inquiry rates—not what feels right

4. Form Analytics (via Hotjar, Typeform, or HubSpot)

  • See where users drop off mid-form
  • Optimize field length, order, and copy based on real behavior

5. FullStory (for advanced teams)

  • High-level session intelligence and in-depth user behavior tracking
  • Ideal for larger sites or teams that need deeper UX insights

What to Test and Tweak

  • CTA button text: “Get Started” vs. “Book a Demo”
  • Form field length: 3 inputs vs. 7 inputs
  • Contact page layout: one-column vs. two-column
  • Lead magnet offer: downloadable vs. free call
  • Exit popups: none vs. specific lead-capture offer

Even small changes—like moving a CTA 100 pixels higher—can increase conversions by double digits.

Pro Tip

Start with qualitative data (watch recordings, read user feedback), then move to quantitative tests (run A/B experiments). This two-step approach helps you act fast and learn deeply.

CRO tools don’t just help you optimize—they help you understand. And the better you understand your users, the more likely they are to trust you, engage with you, and ultimately… inquire.

Tactic 11: Track the Right Metrics to Measure What’s Working (and What’s Not)

Most businesses track the wrong metrics.
They celebrate traffic spikes, obsess over bounce rates, and screenshot vanity graphs.

But if your goal is more inquiries, there’s really only one question that matters:

Are more of the right people reaching out—and do you know why?

That means shifting focus from surface-level stats to behavioral and conversion-based metrics that directly impact your bottom line.

What to Track If You Care About Inquiries

1. Conversion Rate (CVR)
This is your North Star. It tells you what percentage of visitors actually submit a form, start a chat, book a call, or trigger any other inquiry action.
Track it by page, by device, by source. If your blog converts at 0.3% and your pricing page at 3.8%, you know where to focus.

2. Form Abandonment Rate
If people start filling out your form but don’t submit it, you have a UX or trust problem. Maybe you’re asking for too much. Maybe your “Submit” button isn’t working on mobile. Tools like Hotjar and HubSpot can show you.

3. Scroll Depth & Time on Page
If users never see your CTAs—or if they leave after 10 seconds—you’re not capturing attention. Use scroll maps and engagement metrics to evaluate whether your content is working before the CTA ever appears.

4. Channel Performance
Not all traffic is created equal. Organic, paid, referral, email, social—they convert differently. Attribution matters. You may find that inquiries from email campaigns convert at 8%, while your Facebook ads sit at 0.7%.

5. Micro-Conversions
Track the smaller steps too:

  • Clicks on “Contact Us”
  • Downloads of lead magnets
  • Chatbot starts
  • Video views on service pages

These show user intent—even if they don’t convert immediately.

Recommended Tools for Tracking

  • Google Analytics 4 – your baseline. Set up events for form submissions, CTA clicks, scrolls, etc.
  • Google Tag Manager – use it to fire events without needing dev help
  • Hotjar / Clarity – behavioral insights, heatmaps, form tracking
  • HubSpot or CRM – connect marketing data with actual lead records
  • Looker Studio (formerly Data Studio) – build custom dashboards with the KPIs that matter

What Not to Obsess Over

  • Pageviews (without context)
  • Bounce rate (without understanding why)
  • Session duration (on its own, it’s meaningless)

What matters is qualified action. Everything else is noise.

If you’re not tracking the right things, you’ll waste time optimizing what doesn’t matter. But when you start measuring the moments that lead to inquiries, you build a roadmap for smarter growth.

Conclusion: Your Website Should Be Your Best Salesperson

If your website isn’t generating consistent inquiries, it’s underperforming—plain and simple.

But here’s the upside: you don’t need to start from scratch.
You just need to optimize what matters.

  • Improve usability, speed, and mobile performance
  • Make your CTAs visible, specific, and action-oriented
  • Build trust with social proof, real-time support, and clear messaging
  • Offer value with lead magnets and frictionless forms
  • Track, test, and refine your user journey with data—not assumptions

When these pieces work together, your website transforms from a static brochure into an active participant in your sales process.

More visibility. More clarity. More inquiries.
That’s not wishful thinking—it’s conversion strategy done right.

Final Call to Action

Want help turning your website into a lead-generation engine?
Inspira specializes in high-converting design, CRO, and SEO that delivers measurable results.

FAQs

How do I get more inquiries from my website?

You can increase inquiries by optimizing your website’s usability, using clear calls-to-action, adding social proof, offering lead magnets, and implementing live chat. Tracking and testing user behavior is key to improving results over time.

Why aren’t visitors converting into leads?

Common reasons include slow site speed, poor mobile experience, confusing navigation, weak CTAs, or lack of trust signals. A CRO audit can help identify exactly where users drop off.

What tools help improve website inquiries?

Hotjar, Microsoft Clarity, Google Analytics, HubSpot, and ConvertBox are powerful tools to track behavior, test changes, and capture more leads with smart popups, chatbots, and forms.

How many form fields should I use?

Three to five fields are ideal. Ask only for essential info—typically name, email, and one qualifying question. Shorter forms lead to higher submission rates.

Is live chat or a chatbot better for lead generation?

Both work well. Live chat creates personal engagement, while chatbots offer 24/7 support. The best approach combines both, ensuring fast responses without overwhelming your team.

Picture of Xavier Cloitre
Xavier Cloitre

Written by Xavier Cloitre, digital strategist with 10+ years of experience in SEO, UX design, and conversion optimization. Founder of Inspira Digital Agency.