Travel & Aviation ·Bangkok, Thailand
How Bangkok Airways grew organic traffic220%
Asia's Boutique Airline needed its website and blog to do more than promote flights — to be found by travellers researching trips in both Thai and English. A redesign, a bilingual content strategy, link building and ongoing maintenance took organic visits from 5,000 to 17,000 a month.
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+220%
organic visits / month (5,000 → 17,000)The outcome in numbers
Steady growth, not a one-off spike
+220%
Organic traffic growth
across the partnership to date
17000
Organic visits per month now
up from 5,000 at the start
Turn a boutique airline's website into a growth engine
01
Customer
Bangkok Airways, "Asia's Boutique Airline," Thailand's regional carrier known for its boutique lounges and destinations across Thailand and Southeast Asia.
02
Challenge
PLACEHOLDER — confirm the real pre-engagement problem (e.g. outdated site, underperforming blog, weak bilingual visibility, competitive pressure).
03
Solution
A full website redesign paired with a bilingual (Thai & English) content strategy, ongoing link building, and website maintenance to keep performance and rankings compounding.
Result
220% organic traffic growth — from 5,000 to 17,000 monthly visits.
The challenge
PLACEHOLDER — real challenge headline needed
PLACEHOLDER — describe Bangkok Airways’ situation before the engagement using only confirmed facts (site/content state, bilingual gap, competitive pressure, etc.).
The approach
The system behind the growth
Four connected workstreams, each reinforcing the others.
01
Website redesign
A full redesign rebuilt the site's structure and user experience as the foundation for organic growth.
02
Bilingual content strategy
An ongoing content programme was built and executed in both Thai and English, reaching travellers researching trips in either language.
03
Link building
A link-building programme built domain authority and referral visibility over time.
04
Website maintenance
Ongoing maintenance kept the site fast, secure and technically healthy as traffic grew.
The results
From 5,000 to 17,000 organic visits a month
220% organic traffic growth — from 5,000 to 17,000 monthly visits.
Organic visits / month
5,00017000
+220% organic traffic
Organic visits grew from 5,000 to 17,000 a month through the redesign, bilingual content, and link-building programme.
PLACEHOLDER — do not publish without a real, attributed quote
PLACEHOLDER — e.g. "Marketing Manager, Bangkok Airways" (confirm with client before publishing)
What we delivered
The work behind the numbers
The programme has spanned:
- Website redesign
- Bilingual content strategy (Thai & English)
- Content implementation & publishing
- Link building & authority growth
- Ongoing website maintenance & support
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