Bangkok Airways, often called “Asia’s Boutique Airline,” is a premier regional airline based in Thailand, known for its exceptional service and distinctive travel experience. Founded in 1968, Bangkok Airways operates a wide network of domestic and international routes across Asia, connecting popular destinations in Thailand, Cambodia, Vietnam, Myanmar, and beyond.
The airline prides itself on high-quality service, offering passengers exclusive perks such as complimentary lounge access and in-flight meals, even on short-haul flights. With a focus on comfort, convenience, and customer satisfaction, Bangkok Airways has established itself as a preferred choice for travelers seeking a seamless and enjoyable flying experience in Asia.
Challenges We’ve Tackled
Bangkok Airways’ blog was outdated, with technical SEO issues that hindered visibility and user engagement. To improve digital presence, the airline needed a modern, SEO-optimized redesign along with a content strategy focused on Asia travel insights to position the brand as a trusted resource for travelers.
Challenges We’ve Tackled
Bangkok Airways’ blog was outdated, with technical SEO issues that hindered visibility and user engagement. To improve digital presence, the airline needed a modern, SEO-optimized redesign along with a content strategy focused on Asia travel insights to position the brand as a trusted resource for travelers.
The Strategy
We implemented a comprehensive strategy to elevate Bangkok Airways’ blog, focusing on web design and development for a seamless user experience, competitor analysis to identify opportunities, and keyword research targeting travel in Thailand and beyond. Through strategic content marketing, we created SEO-optimized articles to drive organic traffic and position the blog as a trusted travel resource.
Web Design & Development
We crafted a sleek, user-friendly design for Bangkok Airways’ blog, ensuring it met the latest technical SEO standards for optimal performance and search visibility.
Technical SEO
We implemented advanced technical SEO strategies, including site speed optimization, mobile responsiveness, and structured data, to enhance search visibility and ensure peak website performance.
On-Page SEO
We applied on-page SEO best practices, optimizing meta tags, headers, and content to improve keyword targeting and enhance the blog’s search engine rankings.
Content Marketing
We developed a strategic content marketing plan, creating SEO-optimized, travel-focused articles to attract and engage readers while boosting organic traffic and search rankings.
The Results
Our comprehensive strategy delivered impressive results, increasing Bangkok Airways’ blog traffic by 220%, from 5,000 to 16,000 visits. The modern web design improved user experience and engagement, while advanced technical SEO ensured top performance and compliance with search engine standards.
The SILO structure and on-page SEO boosted keyword relevance and search visibility. Finally, our targeted content marketing strategy attracted a broader audience, establishing the blog as a trusted resource for travel inspiration and driving significant organic growth.
+220%
Organic Traffic
+180%
1st page impressions
Keywords Ranked
What We’ve Achieved
A project in mind?
Our marketing specialists will collaborate on solving challenges and reaching goals with you.
