Case Study

PTT Digital

Client name

PTT Digital

Campaign duration

On-going partner since 2019

Services

SEO, Content Marketing, Media Buying, Consulting

Website

www.pttdigitalconnect.com

Client overview

PTT Digital is a leading technology solutions provider dedicated to driving innovation and digital transformation for businesses. As a subsidiary of PTT Group, a global energy conglomerate, PTT Digital leverages cutting-edge technologies to deliver IT solutions, infrastructure services, and digital consulting to a diverse client base. Their mission is to empower organizations with smarter, more efficient systems that enhance operations and foster sustainable growth. With a focus on advancing industries through technology, PTT Digital plays a pivotal role in shaping the future of business in Thailand and beyond.

Challenges We’ve Tackled

When we began working with PTT Digital, their website faced several critical challenges hindering its performance. The outdated web design failed to provide a modern user experience, while the incorrect site structure made navigation cumbersome and confusing. Additionally, the absence of a properly optimized sitemap and lack of technical SEO measures limited the site’s discoverability in search engines. Compounding these issues was weak domain authority, which hampered the site’s ability to compete for high-ranking positions in search results. Addressing these obstacles required a comprehensive strategy to transform the site into a high-performing digital asset.

Challenges We’ve Tackled

When we began working with PTT Digital, their website faced several critical challenges hindering its performance. The outdated web design failed to provide a modern user experience, while the incorrect site structure made navigation cumbersome and confusing. Additionally, the absence of a properly optimized sitemap and lack of technical SEO measures limited the site’s discoverability in search engines. Compounding these issues was weak domain authority, which hampered the site’s ability to compete for high-ranking positions in search results. Addressing these obstacles required a comprehensive strategy to transform the site into a high-performing digital asset.

The Strategy

To elevate PTT Digital’s online presence and overcome existing challenges, we implemented a comprehensive strategy encompassing SEO optimization, content marketing, technical improvements, and strategic PR outreach.

Technical SEO

We optimized PTT Digital’s site by fixing sitemap errors, improving load speed, ensuring mobile responsiveness, and implementing structured data. These updates enhanced crawlability, security, and overall search engine performance.

On-Page SEO

We optimized PTT Digital’s content, meta tags, headings, and keywords to align with search intent, improving relevance and boosting visibility in search engine results.

Content Marketing

We created high-quality, audience-focused content to engage users, drive traffic, and establish PTT Digital as an industry authority, aligning each piece with SEO goals.

PR Outreach

We secured placements for PTT Digital on leading Thai news platforms like Matichon and Khaosod, boosting brand credibility, visibility, and referral traffic.

The Results

Our comprehensive strategy delivered impressive outcomes for PTT Digital. Organic traffic increased by an outstanding 110%, driving more visitors to their site and enhancing brand visibility. Additionally, the refined SEO and content efforts resulted in a 37% rise in qualified leads, connecting PTT Digital with more high-value prospects. These measurable improvements not only strengthened their online presence but also contributed directly to their business growth.
seo increase
+110%
Organic Traffic
seo case study
+37%
Qualified Leads

Keywords Ranked

What We’ve Achieved

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