Raintree International School in Bangkok offers a bilingual, inquiry-based early childhood education inspired by the Reggio Emilia approach. Known for its nurturing environment, small class sizes, and focus on creativity, Raintree provides an engaging space where young learners thrive academically and socially.
Challenges We’ve Tackled
Launching in April 2024 with limited organic traffic (300 monthly visits), Raintree’s website initially struggled to rank for vital keywords like “Kindergarten Sukhumvit” and “International Kindergarten Bangkok.”
Competing with established schools and building domain authority has required focused efforts on keyword optimization, backlink strategies, and technical SEO to improve visibility in a competitive market.
Challenges We’ve Tackled
Launching in April 2024 with limited organic traffic (300 monthly visits), Raintree’s website initially struggled to rank for vital keywords like “Kindergarten Sukhumvit” and “International Kindergarten Bangkok.”
Competing with established schools and building domain authority has required focused efforts on keyword optimization, backlink strategies, and technical SEO to improve visibility in a competitive market.
The Strategy
We focused on optimizing Raintree’s content for high-impact keywords, creating localized content for Bangkok parents, and securing quality backlinks from reputable sources. Technical SEO improvements, including faster load times and mobile optimization, further enhanced visibility, steadily boosting rankings and organic traffic.
Technical SEO
We enhanced Raintree’s technical SEO by optimizing site speed, improving mobile usability, refining metadata, and submitting an XML sitemap. These actions improved search engine crawlability and user experience, helping boost rankings.
Content Strategy
Our content strategy targeted high-value keywords like “Kindergarten Sukhumvit” and delivered localized, informative content for Bangkok parents. Engaging blog posts and optimized landing pages boosted relevance, organic traffic, and user engagement.
On-Page SEO
We refined Raintree’s on-page SEO by optimizing titles, meta descriptions, headers with target keywords like “Kindergarten Sukhumvit.” We also improved internal linking &structured content to enhance relevance, helping boost keyword rankings and user engagement.
Link Building/PR
We implemented a targeted link-building strategy, securing high-quality backlinks from reputable educational and local websites. This increased Raintree’s domain authority and visibility, reinforcing its credibility and supporting stronger keyword rankings.
The Results
Our SEO efforts delivered substantial growth for Raintree International School. Over six months, organic traffic increased by 67%, driven by targeted content, technical enhancements, and strategic link-building. Key terms like “Kindergarten Sukhumvit” and “Kindergarten Sathorn” now rank first on Google, significantly boosting Raintree’s online visibility and engagement with prospective families in Bangkok. This strong performance underscores the impact of a well-rounded SEO strategy in a competitive market.
+67%
Organic Traffic
+26%
Qualified Leads
Keywords Ranked
What We’ve Achieved
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